Building off the earlier design, the new ESPN+ rebranding advances its visual identity while keeping a forward-thinking focus on key markets in the Americas, including Latin America. Drawing on ESPN’s storied tradition of “serving the sports fan,” this redesign amplifies its connection to a broad, diverse audience and sports content curated for the region. Central to this new identity is a circular design theme, complemented by shadow effects that add depth and sophistication. The new aesthetic aims to resonate with younger audiences, featuring inventive sports graphics that push beyond conventional boundaries.

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