Creating a cohesive visual identity for the forward-thinking ESPN+ brand across the Americas, including pivotal markets in Latin America, has been an extraordinary undertaking. Building upon ESPN’s rich legacy of “serving the sports fan,” the updated design aspires to reflect their broad spectrum of viewership and sports content tailored specifically for the Americas. The emphasis on engaging a younger demographic is central, achieved through the incorporation of cutting-edge sports graphics that break away from conventional norms

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